Buying a home in Omaha or Council Bluffs is often primarily an emotion-driven affair, but in selling your home in Omaha or Council Bluffs you must be guided by logic and objectivity. The goal in selling your house is to maximize profit potential, and many first-time house sellers in Omaha and Council Bluffs aren’t really aware of how to do this effectively. So here’s our best advice for first-time Omaha and Council Bluffs home sellers in 2021. Read on to find out what you should do.
Price It Right
Pricing right for a sale or your house in Omaha or Council Bluffs is said within the industry to be (perhaps) the most important marketing tool. Both pricing too high and too low can hurt your chances of a sale – either one can cause your house to languish on the market.
The best move for first-time Omaha or Council Bluffs home sellers, because they are unfamiliar with the process of determining fair market value and pricing accordingly, is to use an experienced real estate agent in Omaha or Council Bluffs. Here’s why . . .
“You’ll fare much better if you select an experienced real estate agent in Council Bluffs or Omaha who sells a fair number of listings, preferably in your neighborhood. Your local Council Bluffs and Omaha realtor will analyze comparable sales and prepare an estimate of value – often called a CMA – for comparative market analysis. It is OK to compare this to the Zestimate at Zillow, but note the variances your local professional Omaha and Council Bluffs realtor will point out because your listing agent should have the experience and education to provide you with a more accurate opinion of value.”
To find out more about how Chris and her team at Homes By Chris Harter can help you price to sell, just call 402-378-9462 or www.homesbychrisharter.com.
Use Professional-Quality Photos and a Compelling Description
You should also avoid skimping on listing photos, both on quantity and quality. The majority of home buyers in Omaha and Council Bluffs now start their home search online, and those photos are critical in online listings. This trend will only strengthen and widen in the real estate market in Omaha and Council Bluffs in 2021.
For first-time Council Bluffs and Omaha home sellers (or any others, really) who will be primarily selling their home online in Omaha or Council Bluffs, professional-quality photos are a must. “You must ensure that the photos in your listing are top-notch. Investing in a professional photographer will ensure that your property is presented in the best light. Be sure to capture all the spaces around the home, as well as the surrounding views.”
Just as important as the photos is the listing description. It has to be compelling and must contain enough information, but not so much as to overwhelm house hunters. You need to paint a vivid picture of your home and do it in a narrative fashion if at all possible. Again, your local Council Bluffs and Omaha agent will have experience in this species of copywriting and can help you craft an irresistible description.
List on All the Online Platforms and Promote
Also, be sure to take advantage of all the online listing platforms and venues. Home sellers should, “for better exposure in 2021, consider listing on multiple platforms. You can choose between property listing websites such as the multiple listing service (MLS), Mashvisorr, Zillow, Redfin, and Trulia. You could also consider a marketplace like Craigslist.” At Homes By Chris Harter we offer a digital marketing program that will Market directly to individuals looking specifically for the type of house you are selling.
But that’s not all you need to do. You also need to promote your listings via social media. Not just to your friends but ads need to be run behind your social media with profiles to reach specific groups that would be interested in purchasing your house. Then those impressions are captured and retargeted. Not all agents know how to do this type of marketing. Chris and her team at Homes By Chris Harter will market your home with most current digital marketing techniques available.
Share your listing(s), for example, in all the relevant groups you belong to while your local Omaha and Council Bluffs agent does the same. “Next, promote your listing on platforms like Twitter, Instagram, and LinkedIn with relevant hashtags. You could also consider posting a short video of your home on YouTube.”
Market to Millennials and Gen Zers
A good tactic for any home seller in Omaha or Council Bluffs, but especially for first-time Omaha and Council Bluffs home sellers, is to market to the right and largest audience. And today that would be Millennials and the Gen Zers in Omaha and Council Bluffs coming up right behind them.
And here’s why home sellers in Omaha and Council Bluffs should keep this in mind in 2021 . . .
“The largest generation in history, Millennials, will continue to drive the housing market as they outnumber Gen X and Baby Boomers. Older Millennials will likely be trade-up home buyers in Omaha and Council Bluffs, while the larger, younger segment of the generation age into their key home-buying years. Meanwhile, Gen Zers will begin to make their presence known in 2021 as they compete with younger Millennials for entry-level homes in Omaha and Council Bluffs. The impact of the oldest members of Gen Z on the market will only continue to grow.”
Chris and her team at Homes By Chris Harter can help you develop a marketing plan to target this specific market. Chris and her team are here to listen to your needs and wants and provide you with a positive home buying experience.
Hire an Experienced Local Omaha and Council Bluffs Real Estate Agent
As we’ve indicated throughout, using an experienced Council Bluffs and Omaha real estate agent may be one of the smartest things first-time home sellers can do – especially since the advent of COVID.
“If you want to sell your house fast in Omaha or Council Bluffs, working with a real estate agent in Omaha and Council Bluffs is advisable. Real estate agents across the US have quickly adapted to the current situation. So having local professional real estate agent in Omaha and Council Bluffs by your side will surely help you sell your home fast in Council Bluffs or Omaha during COVID-19.”
Your local real estate agent has access to the MLS and other listing venues, which may not be the case if you opt for a FSBO (for sale by owner). So if you’re one of the many first-time Omaha or Council Bluffs home sellers and want to get the benefits of a local agent, reach out to Chris and her team at Home By Chris Harter, contact us today at 402-378-9462.