What is a Pocket Listing and How it Can Help You Sell Your House in Omaha or Council Bluffs

What is a Pocket Listing and How it Can Help You Sell Your House in Omaha or Council Bluffs
Homes By Chris Harter: Your Local Omaha and Council Bluffs Real Estate Agent. Call: 402-378-9462 or www.homesbychrisharter.com

If you’re looking to sell your house fast in Omaha or Council Bluffs, you can always go the traditional listing route – its effectiveness is indisputable. But under certain conditions, you may want to consider a pocket listing in Omaha or Council Bluffs. You will, however, need a top-notch local Council Bluffs and Omaha real estate agent in the case of a pocket listing. Here, then, is everything you need to know about what a pocket listing is and how it can help you sell your house fast in Omaha or Council Bluffs.

What Is a Pocket Listing and How Does It Work?

pocket listing is any type of real estate listing in Omaha or Council Bluffs that is retained by a listing broker or local Council Bluffs or Omaha realtor and not made available to other brokers in the office or to other multiple listing service (MLS) members. A pocket listing may also be referred to as an ‘off-market listing’ or ‘exclusive listing.’”

That may be an accurate definition, but it’s not really all that clear or helpful. So let’s look a little closer at what differentiates a pocket listing.

With typical traditional listings, sellers hire a local Omaha and Council Bluffs real estate agent to market their property and list it on the MLS database. A large pool of buyers have access to this database, and listing a property there signals to the buying public that it is officially for sale.

But with a pocket listing, “home sellers in Omaha or Council Bluffs won’t place their home on the MLS or anywhere else online. Instead, homeowners will let their local Omaha and Council Bluffs realtor know that they want to sell their home fast in Omaha or Council Bluffs but do not wish to list it publicly. In turn, the local Council Bluffs and Omaha listing agent will only share the listing with select agents in Omaha and Council Bluffs who represent qualified buyers, and/or they will share the listing with potential buyers themselves.”

Typically, when a home seller in Council Bluffs or Omaha hires a professional local Council Bluffs and Omaha real estate agent to list and sell a property, a listing agreement is drawn up for the seller, the Omaha and Council Bluffs agent, and the hiring company. Then, as we mentioned, the property is listed on the MLS so that the local Omaha and Council Bluffs listing agent can cooperate with other agents and brokers and, as a result, share any commission.

Because in a pocket listing the property is not put on the MLS, the homes seller’s agent has no agreement to work with other agents or real estate professionals in Omaha or Council Bluffs and gets to keep all the commission. And this is why you have to ensure that you’re working with a trustworthy agent – because it’s easy for things to slide into an area that is ethically questionable. (To find out more about avoiding such problems, contact Chris and her team at Homes By Chris Harter at 402-378-9462.)

Why Do Sellers Use a Pocket Listing?

There are three main reasons why home sellers in Omaha or Council Bluffs choose to use a pocket listing over a traditional MLS listing:

JUST THINKING OF SELLING AND NOT FULLY DECIDED

If a homeowner isn’t yet fully committed to selling their house fast in Omaha or Council Bluffs but is considering it, she may choose a pocket listing instead of listing on the open market.

WANTING A SPECIFIC PRICE

Some home sellers in Omaha or Council Bluffs have a certain price in mind and are unwilling to negotiate on price. In this case, they may opt for a pocket listing to find out, without the MLS commitment, if buyers are willing to pay that price. A pocket listing also allows your local Omaha and Council Bluffs real estate agent to “seek out and vet buyers who have the financial resources to purchase the home.”

PLACING A PREMIUM ON PRIVACY

Some home sellers in Omaha and Council Bluffs highly value their privacy and don’t want their listing plastered all over the Internet or strangers traipsing through their home daily for showings. A pocket listing allows this kind of privacy.

Advantages of a Pocket Listing

There are several scenarios in which a pocket listing provides advantages that can help you sell your house fast in Omaha or Council Bluffs. These include:

WHEN YOU HAVE A BUYER IN MIND

If you already have a solid buyer lined up for your Council Bluffs or Omaha house, there’s really no point in going through the effort of staging and listing, A pocket listing will do what you need with much less time and effort invested.

WHEN YOU WANT MORE PRIVACY

With a pocket listing, your sale will remain relatively private, with only a few people knowing about it. This privacy will allow you to target the serious buyers and cut down on unfruitful negotiations.

WHEN THERE’S A LIMITED MARKET FOR YOUR HOUSE

If, for example, your house is upper end price-wise, there’s likely to be a limited market for it. In this case, a pocket listing will help you sell because you can target that specific small market in Omaha of Council Bluffs.

An Important Caveat

So a pocket listing can indeed help you sell your Omaha or Council Bluffs house fast, but there’s one important thing you should be aware of. And that is that you will need a top-notch local Council Bluffs and Omaha real estate agent to get the job done properly. You must get recommendations, do your research, and interview prospective agents. Or you could just go straight to the agents you can be assured will have the necessary experience and expertise. We have those agents. If you’re interested in a pocket listing and want a qualified real estate agent, reach out to Chris and her team at Homes By Chris Harter, just contact us today at 402-378-9462.

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