When you’re ready to sell your home, you have basically two choices: 1) you can use a real estate agent in Council Bluffs or Omaha, or 2) you can do a for-sale-by-owner (FSBO) deal. Although both ways have their pros and cons, more and more people today are opting for the FSBO solution. Their reasoning is that they can do it all themselves, save the agent’s commission, and wind up with more money in their pocket. But the truth of the matter is that it doesn’t always work out that way. Let’s take a look, then, at things that a Omaha and Omaha real estate agent can offer that an FSBO can’t.
First of all, selling your house is the primary full-time job for your Omaha and Omaha real estate agent. For you, though, it will be a second job in addition to your day job. A FSBO will mean that you will spend a lot of additional time on all those tasks involved in selling your house, such as:marketing, showing, negotiating, and so on.
Marketing – As a FSBO you will not have access to the multiple listing service (MLS). The MLS is what Omaha and Council Bluffs real estate agents and potential buyers use to look for properties that are for sale in the area they are interested in living and purchasing. Granted there are other social media sites that you can list your house on. There are listing techniques to generate the most interest that will in turn deliver higher offers and better terms for you as the seller. Since todays market is a sellers market and very competitive you will want to hire an exceptional professional photographer to take pictures of your house, possibly video and/or drone footage. It is important to use a professional photographer with extensive experience taking the pictures/video of houses. Over 90% of all house buyers go on line first to look at houses before they physically look at the houses they are interested in. Next is writing an ad to market your house to potential buyers. There is a right way and a wrong way to write the description of the house you are selling in Omaha or Council Bluffs. Not saying you will not get offers. The goal is to create excitement around your listing to create multiple offers and terms (creating a buying war) so can get the highest price possible with the best terms. The way you write your description/listing will make a big difference in your results.
Showing Your House – Not only will you need to be available Monday through Sunday all day and evenings to make sure your house is clean and ready for potential buyers to look at your house. You will also need to declutter your home so it will show good to generate potential buyer interest. What is the proper way to declutter your home? Your local Omaha and Council Bluffs real estate agent can guide through the process. Then you need to look at staging your home for best results. (multiple offers and multiple term options). For instance, did you know arranging your furniture largest to smallest left to right will make your room seem larger? What repairs need to be done for maximum impact? Don’t waste money on minor repairs or upgrades if they are not going to have a return. Remember first impressions mean everything. And that starts when the potential buyer is driving up to your house for sale in Omaha, Council Bluffs and Southwes Iowa. These are just a few things that a local Omaha and Council Bluffs real estate can walk you through.
Negotiating Your Offer – The goal is to create excitement around your listing to generate multiple offers and term options. In some cases terms can be just as important as the offer price. For instanct, you have an offer for your house and the potential buyer wants to close in 2 weeks. But you need 6 weeks until your new place of residence is available. What’s the best way to negotiate that situation? Other things such as price, closing costs, FHA requirements, negotiating repairs to mention several. Again, your local Council Bluffs and Omaha realtor can be valuable to guide you through these situations.
Closing – The deal is done and both you and the buyer have agreed on a price and terms. This is a critical point where your local Omaha and Council Bluffs real estate agent can work with you to make sure things are going good and getting done. Depending on the terms of the property, is it being financed, what type of loan, is it a cash transaction or many other possibilities. You real estate agent in Omaha and Council Bluffs can stay in communication with the title company, closing company, attorney, buying agent (if there is one) to make sure the closing process is on time for the targeted date for the closing. And most importantly stayng in contact with you the seller. Communication is a must and is much easier for the seller and buyer to have a local Council Bluffs and Omaha realtor to work with.
Are you willing and able to invest all this extra time and effort that selling your house will require? Or would you rather enjoy the time savings that a Omaha and Omaha real estate agent can provide? To discover more about how your agent can assist you, call 402-378-9462.
Be aware too that if you go with a FSBO, you’ll have to deal with a lot of tire-kickers. But with aOmaha and Omaha real estate agent you can avoid most of that hassle because buyers will have been screened and vetted. A Omaha and Council Bluffs realtor can determine whether someone interested in a viewing is in fact (or not) a serious, qualified buyer.
Agents “are trained to ask qualifying questions to determine the seriousness, qualification, and motivation of a prospect.” They “are also trained to ask closing questions about how long buyers have been looking, whether they’ve seen any other homes that would work for their needs, if they are paying cash or have been prequalified, what schools they are looking for, and so on. They can move a qualified and motivated person to the point of purchase. FSBO sellers lack this training and skill set.”
Another valuable thing a Omaha and Omaha real estate agent can offer that an FSBO can’t is a large professional network. This network means that a local Omaha and Council Bluffs realtor will have a large pool of potential buyers to tap into, which typically results in a quicker sale and at a better price. With a large network and numerous professional contacts, an agent can get the word out fast to many people as soon as she lists your house.
Consider what a top New York agent does on listing a property. “I have a distribution list of over 3,500 contacts that get an email blast from me within 48 hours that we list a property. Then I start to market the property in every available website, MLS, and site for real estate to keep the momentum and [to keep] showing consistently.”
Negotiating skill is one of the most important things a Omaha and Omaha real estate agent can offer. Even if you have sales experience, eve if that’s your job, it’s still not the same as negotiating a real estate (especially a home) sale. An Omaha and Council Blluffs realtor will have the training and experience to negotiate you a better deal and a better price.
Keep in mind, too, that when you’re selling your home it’s difficult to set your emotions aside. If you’re not completely objective, you’re not in a good position to negotiate effectively. And then there may be local customs and market conditions you’re not familiar with, which will put you at a disadvantage in negotiating an FSBO deal. Using a local Omaha real estate agent will give you an edge when you get down to the nitty-gritty of negotiating.
Tools and Capabilities
Besides buyer screening, a large network, and negotiating skill, a Omaha real estate agent typically has many more tools and capabilities she can deploy on your behalf. These include:
- Marketings kills and connections
- Use of video virtual tours
- Knowledge of contract and legal issues (to help you avoid attorney fees)
- Ability to be flexible on commissioning
- Availability for showings at all hours
Pretty much all these tools, knowledge, and capabilities your agent can offer an FSBO can’t.
Finally, circling back to what we said at the beginning concerning sellers thinking they can save the agent commission and make more money with an FSBO . . . well, that just isn’t so most of the time. In most cases, even though you don’t have to pay the commission, you will lose money on the sale price. A National Association of Realtors survey found that the average FSBO property sells for almost $60,000 less than an agent-listed property.
So what can a Omaha and Omaha real estate agent offer that an FSBO can’t? Well, as you’ve seen, several things, but the most important is a lot more money in your pocket at the end of the day, freeing up your time to do what you are good at and enjoy.